What if There Was a Joe Cheese?

Luckily for British subjects they need no longer worry of such an image presenting itself on their television sets thanks to new advertising regulations that take effect this month. From the Telegraph

Under regulations coming into force this month, broadcasters will be banned from advertising cheese during children's television programmes or in shows with a large proportion of child viewers, such as The Simpsons and Hollyoaks.

[snip]

It follows evidence that TV commercials have an indirect impact on children's eating behaviour and are contributing to the obesity epidemic

Have no fear, the dairy industry and the All-Party Parliamentary Group on Cheese have risen to the challenge to voice their opposition at the policy model used to determine what food products should be banned from children's television.[emphasis mine]

Dan Rogerson, the Liberal Democrat MP for North Cornwall, who chairs the All-Party Parliamentary Group on Cheese, branded the model as "simplistic and counter-productive".

He said: "How preposterous that Ofcom restrictions should be based on a model so flawed as to take cheese off the air, while diet cola, which has no nutritional value whatever, is left firmly on children's menus. It has to be perverse that while milk may be advertised, a wholesome product made from milk — cheese — cannot."

Sad state of affairs when the above is the point of argument in the debate.
Via Andrew Studdaford at The Corner. Full article here.