Korean Automakers Don't Know Marketing 101
Sex sells. I know because I buy it. So I'm not sure what the South Koreans are smoking.South Korean carmakers plan to cut down on the number of scantily clad models at the Seoul Motor Show hoping people will look at the cars instead.
The show, which starts in April, usually attracts thousands of camera-wielding men snapping pictures of young women models in revealing costumes whose images quickly make their way to Web sites in the world's most-wired country.
"We would rather have the spectators' attention on our cars than the attractive ladies," said Hyundai Motor Company spokesman Jake Jang.
Uh, ok. Have fun trying to sell your cars to the three people who show up.


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