This I Love

The Washington-Baltimore Newspaper Guild -- engaged in contract negotiations with the Baltimore Sun -- hires PR firm to:

The guild, which represents 480 Sun employees, has hired the Baltimore office of public relations firm Weber Shandwick to represent its viewpoint to the media and the financial community so that the negotiations are not viewed as a "classic labor versus management" fight, but rather the guild's interest in maintaining the quality of the newspaper, Hill said.

Look, I think I get what they are trying to do; but you still have to admit that the irony of newspapermen hiring a PR firm to "represent their viewpoint to the media.." is just tasty in every way.

Full article here. Via Baltimore Crime.