To the People

The powers not delegated to the United States by the Constitution, nor prohibited by it to the States, are reserved to the States respectively, or TO THE PEOPLE.

Wednesday, April 22, 2009

I'm Waiting for My Check

Stupid piece by Mark Penn:
In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans working as computer programmers or firefighters.

Paid bloggers fit just about every definition of a microtrend: Their ranks have grown dramatically over the years, blogging is an important social and cultural movement that people care passionately about, and the number of people doing it for at least some income is approaching 1% of American adults.

The best studies we can find say we are a nation of over 20 million bloggers, with 1.7 million profiting from the work, and 452,000 of those using blogging as their primary source of income. That's almost 2 million Americans getting paid by the word, the post, or the click -- whether on their site or someone else's. And that's nearly half a million of whom it can be said, as Bob Dylan did of Hurricane Carter: "It's my work he'd say, I do it for pay."
Via Megan McArdle who uses it as an opportunity to go off on Mark Penn and his book.

Granted we aren't one of those blogs with 100,000 page views a month; so take what I say with the standard grain of sand...But blogs with moderate traffic (ours for example) remind me of boats. Black holes of both time and money. The complete opposite of money makers.

Not to say it isn't worth the effort and resources, I for one wouldn't do it if I didn't get some value out of it; but it certainly isn't going to turn into any income, let alone steady income, for 99.99% of bloggers. If you're looking for something like that out of blogging, the best it can do for you is give you exposure that wouldn't have been available to some guy on a couch, or even freelance journalist, say 20 years ago. That's the value of blogging. Certainly some people turn that exposure into paying gigs; but not many, and even fewer who actually own and operate the blog they write for.

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