To the People

The powers not delegated to the United States by the Constitution, nor prohibited by it to the States, are reserved to the States respectively, or TO THE PEOPLE.

Monday, November 23, 2009

Don't Write Pussy Over At Post-Dispatch Or Else This Douche Will Get You Fired

Saw this over the weekend via Kip Esquire's twitter feed and wanted to throw up a post on it before every other blogger did. And just like every other time in the past 4 years of blogging that I've had that thought, instead of punching up a post I got distracted by porn, cute videos of kitties, raindrops....sometimes porn WITH cute kitties. I'm not going to lie. I'm a mess. But who doesn't like adorable kitties AND naked women? Why not together I ask?? WHY NOT?!??

But um...about that douche who works at paper and gets people fired. I won't rehash the story, Tim Cavanaugh does a fair job at that, so read his post first to get the pertinent background information.

I guess the point that I'll make, that I've yet to see anywhere, is more in relation to the management of mainstream print media. To me it's laughable that this guy's job at the paper is Director of Social Media. The blog post that got this whole thing started was title "What's the Craziest Thing You've Eaten? Did you Like It?" For the purposes of making my point, we'll gloss over the fact that Kurt (the douche in question) has really stupid ideas for blogging that are the equivalent of an ice breaker for some team building exercises at a stupid work retreat. Yup, let's just zoom right over top that...

My question: What the fuck is the point of having a blog written by a Social Media Director that asks retarded questions like this on a news organizations site? Shouldn't they be paying for reporters to go out and gather news?

Better yet, what's a Director of Social Media doing on their payroll? Is twitter and facebook so fucking complex that they need a Director of Social Media? I'll answer that question -- IT ISN'T. Even if it was, why would you hire a 50 year old man who clearly has no idea how the internet works, or how information flows on the internet, to run that department? For fucks sake, you could hire a 23 year old college graduate for pennies on the dollar of Kurt's salary. And the 23 year old might have some clue as to what s/he is doing.

I work at an organization larger than the Post-Dispatch. IMO, we've done a good job of developing our social media properties. We do not have a Director of Social Media. We do not have a Social Media Department. We have a cross departmental group that works on our e-communications and social media with help from our marketing consultants. I'm not saying everyone does it like this, nor am I saying that it's the best way to approach the situation. But it seems to work for us. I think there is a general tendency through out business (not just in print media) to over think social media. This, I think, is an expensive mistake. Perhaps if you work in an industry that makes money you can afford to make costly mistakes like that. But if you work in an industry that is in a debt/death spiral, I don't think you can afford to make those mistakes.

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